Cy-Fair ISD expands on stadium advertising

As Cy-Fair ISD seeks advertisers at its Pridgeon Stadium and Berry Center Complex, it's also adding some new ad space and looking to sell naming rights.

A request for proposals currently on the district's site calls for companies to approach the district about advertising in the two facilities. Some of it is routine, but the district has also been looking for ways to get more revenue from stadium advertisers, says Pam Wells, Associate Superintendent for Governmental, Community, and Planning Initiatives.

One of the new options in this year's advertising availability is naming rights for the Berry Center. "The advantage to companies or organizations will be the identification of the entrance, theater, arena floor, or football field with the company name in all marketing materials for Berry Center events, and the visual company-identification when people are driving by the facility," Wells says.

Right now, the Berry Center's two scoreboards are 83 percent sold-out and 70 percent sold-out, respectively, and the Pridgeon Stadium board is about 50 percent sold-out, Wells says. "These percentages do not represent the new areas, such as naming rights, that are now open for advertising space," she adds.

Wells says advertising at the two facilities brings in about $143,750 in annual revenue for the district. Consultants the district hired last summer have been looking for ways to expand on that, she says.

Naming rights for the Berry Center's football field would run a minimum of about $150,000 per year on a 10-year contract, or $200,000 per year on a five-year contract, according to options laid out in the RFP.